Sunday, February 01, 2004

‘MedikTV’ goes on call

The programme launch of ‘MedikTV’ gave the VIP guests, including Health Minister Datuk Dr Chua Jui Meng, the jitters when one of the production crew passed out on the stage.
Nurfarahin Jamsari, who is the co-host of the weekly medical programme, was about to introduce the crew on stage when one of them had a heart attack. Panic then ruled the floor.
The minister was aghast, and health experts from several specialist hospitals in Klang Valley were awestricken. Should we help?
The MedikTV production crew, one a plastic surgeon and the other an orthopaediatrician, were on hand to perform CPR, cardio-pulmonary resuscitation, while others gripped their seats in fear.
The MedikTV senior broadcast journalist survived, of course, as it was just an act, but what if it wasn’t? Would the general public know how to react?
At the press launch, MedikTV asked and made an important statement – don’t ignore your health.
The half-hour programme aired live every Saturday at 5.30pm is packed with crucial health facts to exterminate mythical beliefs on certain medical conditions.
The station’s chief executive officer Datuk Farid Ridzuan said the programme would give the audience an in-depth report on the issues it tackled without the jargon.
“The programme will be informative yet not filled with medical jargon. We want our viewers to be able to understand the diseases or ailments and seek proper treatment,” said Farid.
The programme, however, received feedback on being too brief, giving the audience and the issues discussed limited time on air, despite being well-researched.
“We’re aware of this and if the need arises we will extend the airtime accordingly,” said Farid.
The programme helmed by senior producer Mazlin Nordin underwent four months of research before any production works.
“None of the production crew had medical training, let alone been doctors. But we have to put together this programme, understand the issues and let it reach our viewers,” said Mazlin Nordin.
Mazlin understood the challenge to equip the crew with medical knowledge in order to produce a factual, credible and serious programme like MedikTV.
“The time spent on research was unlike any other programmes that I did before,” said the senior producer whose experiences include producing Majalah 3, Nona and Misteri Nusantara.
“MedikTV’s approach is different. We have to be specific and there’s no room for guessing. Everything is factual, detailed and correct to the issue, right down to pronunciation.”

The MedikTV crew has sought co-operation from Universiti Kebangsaan Malaysia Hospital to advise and counsel.
The hospital generously ‘loaned’ two of its young experts to partake in the show: Dr Mohamed Nasir Zahari and Dr Ismail Saiboon.
Dr Mohamed Nasir co-hosts the programme with Nurfarahin, who regularly appears in Malaysia Hari Ini (TV3 morning talk show) advising on health matters.
Dr Ismail assisted the crew on emergency tips, for example how to perform a CPR and other medical matters featured on the show, right down to correct pronunciation and jargon translations.

“They’re a boon to the show,” said Mazlin.
The programme got the crew donning surgical masks and sterilised robe to film surgeries in operation theatres.
“If the operation takes 10 hours, they will have to stay until the end.”
Patients’ privacy are also looked into as they will have to sign an agreement to be documented on the show.

One thing worries Mazlin – keeping the show human.
“That’s the most challenging aspect of the show. We can get loads of information but to research for a human angle is even more difficult. Without it, the programme will become dry and banal.”
The programme features patients fighting diseases and other conditions. Some cases even lead to tragic aftermaths which altered their whole lives.
“What we offer are insights into the lives of these patients, how to deal with these conditions, and what options are available.
“We also talk on the symptoms of these conditions, so that our audience will be more aware of their health, and therefore help them make better decisions,” said Mazlin.

Popularity of the show is on the rise judging from the call-ins.
“We can only take two calls but the lines are jammed,” she said.
According to Farid, if everything goes well, including viewership rating and interest of sponsors, the programme will be extended and a second season will be considered.

MedikTV is aired every Saturday at 5.30pm.

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