AIA to spend RM5mil on ad campaign
AMERICAN International Assurance Co Ltd (AIA) will spend up to RM5mil in an aggressive advertising campaign called Protecting Your Future.
The campaign is aimed at reminding customers of the real-life costs and implications of inadequate insurance protection.
Executive vice-president and general manager Richard Bender said in a statement that studies had shown that modern lifestyle had contributed to health risks and was increasingly becoming a major concern.
“The studies cautioned that more people are being hospitalised in their most productive economic year with heart disease as No. 1 killer in Malaysia, while more and more are being afflicted with serious illnesses such as cancer and stroke at young age.
“In total, 40,000 new cancer cases are diagnosed annually in Malaysia. In fact, between 2000 and 2003, 60% of critical illness claims made with AIA were for cancer-related,” he said.
He said AIA hoped to drive home the message that insurance was about protection and not just financial growth and investment. – Bernama
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