Materia Medica Malaysiana

Cigarette firm sends out strong message on health hazards

Every Marlboro cigarette pack of 20 now comes with a leaflet warning smokers of the health hazards.
The folded leaflet can be found inserted behind every pack as part of the company’s third phase communication programme to warn that smoking is an addictive and dangerous habit.
It also explains the meaning of the various terms, such as light, mild and ultralight, of its cigarettes.
Philip Morris (Malaysia) Sdn Bhd communications and public affairs manager Eliza Mohamed said adult smokers should not assume that lower tar cigarettes are safer or better.
“The message is clear. Smoking is addictive and causes serious diseases to smokers,” she said during a media tour to its manufacturing facility here yesterday.