SEREMBAN, March 18 (Bernama) -- The Health Ministry will propose for fast-food advertisements not to be shown on television during children's peak hours to prevent the young from being influenced.
Parliamentary Secretary to the Ministry Datuk Lee Kah Choon said the proposal covered air time between 4pm and 8pm on weekdays and from 10am to 12pm on weekends.
This was because most children programmes including cartoons were shown during that period, he told reporters after launching a health camp and exhibition hosted by Gerakan here.
"Besides, fast-food operators should also label the calorie content in the products so that the public know the effects.
"We also hope they will show the amount of calorie needed by the body and the amount contained in the food served so that consumers know how much to take," he said.
Lee said the ministry had met the food operators and they had agreed to the suggestion.
The draft proposal was in the final stage and would be submitted to the Cabinet soon, he said.
It would be up to the Cabinet to decide on the proposed advertisement ban in the electronic media, he added.
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