Blue Ribbon awareness for children with cancer

Star: PUTRAJAYA: Creating awareness about childhood cancers and improving the lives of children affected by the disease are among the key elements to a new campaign expected to kick off next Thursday.
“Childhood cancers is something that needs immediate attention,” said CreatiVision D.C Sdn Bhd managing director Adelyn Lim of the Blue Ribbon Campaign (BRC).
A website, www.rolfkids.org, will be created to provide information on subjects such as names of hospitals and doctors, types of treatment and non-governmental organisations which can give aid.
CreatiVision D.C is the organiser of the campaign. BRC is one of seven campaigns under the Rainbow of Life Forces creating awareness to give hope for children.
Among its objectives are to raise funds to assist programmes for treatment, help grant wishes of terminally ill kids, enjoy quality of life and give a voice to children and their families on important issues.
Lim said a ROLF Cup would also be held where celebrities from Hong Kong, Indonesia, Singapore and Malaysia, including Hong Kong singer Alan Tam and former national soccer defender Shebby Singh, would take part in a celebrity soccer match on Nov 29.
A total of 100,000 coin boxes will be distributed to collect donations from the public. There will also be membership cards, which can be used for various purposes including discounts at participating outlets.