INS Bioscience Launches Herbal Anti-diabetic Product

KUALA LUMPUR, Nov 24 (Bernama) -- Healthcare company INS Bioscience Bhd (INSB), riding on the success of its wheatgrass products, has added yet another feather to its cap with Insupro forte, a herbal anti-diabetic product.
Speaking to Bernama at the soft launch of Insupro forte-cum-INSB Hari Raya gathering held over the weekend, the company's executive chairman Datuk Abdul Majid Khan said Insupro forte may replace insulin for diabetics.
"It is a product from China and we want to introduce it here," he said.
Using sophisticated biotechnology, Insupro forte is produced through the extraction and enhancement of bitter gourd's active ingredients and is said to have no side effects.
According to INSB's distribution and marketing arm, INS Enterprise Sdn Bhd (INSE), research led by Universiti Malaya's Professor Dr Mustafa Ali Mohd confirmed that bitter gourd has blood glucose lowering agents.
The study also concluded that the effects of Insupro forte, which is also for general health, were comparable to those of drugs.
INSE said that clinical tests had also been carried out on 600 cases of diabetes in 20 hospitals in China.
The company has distribution channels throughout Malaysia, Singapore, Thailand, Indonesia and Hong Kong.
Abdul Majid said in Malaysia, the INSB products, which include wheatgrass bio coffee, bio soy milk and health food supplements, are marketed through the multilevel marketing (MLM) method.
"Direct selling is the most effective," he said.
Abdul Majid said in some countries where there was no (MLM) format, smart partnerships were formed with companies that have distribution networks.
"Maybe through pharmacies, like in South Africa, and in America we bought a company that also has this network," he said.
In China, the company has its own office and stockists and is now trying to develop more distribution points, he added.
"In our strategy we try to emphasise important markets like China, Japan and the United States. For Malaysia, we would like to have it as the corporate headquarters, and for manufacturing, we are looking at China," Abdul Majid said.
"By having it in China, we can gain two things -- having the advantage of cost and gaining entry into the internal markets," he said.
In line with this, INSB is looking at one of the provinces in Inner Mongolia as a possible entry point for manufacturing.
"This is still under negotiations," Abdul Majid said.
He explained that Inner Mongolia was chosen as it is relatively underdeveloped, and offered many incentives compared with other parts of China.
"There is also a renowned company there called "Milk". Milk is a health product and so perhaps we can develop synergy later on if we are based there," he said.
Those keen to know more about Insupro forte and be one of the INSB product distributors can get in touch with product consultant Kamaruddin Abdul Rahim at Tel: 016-6644332 or e-mail: mlm@insholdings.com