Product for joint health launched at symposium

Malay Mail: Merck Consumer Health Care recently launched its Seven Seas Joint Health brand across Asia with a Joint Health Symposium in Hong Kong attended by an international gathering of joint health experts.
The Symposium featured a key-note address by Amye Leong, official spokesperson for the United Nations-endorsed Bone and Joint Decade 2000-2010. Leong shared about her devastating personal battle with arthritis as well as outlining the key objectives for one of the UN’s most important global health initiatives. Also presented during the Symposium were data pointing to a potential joint health crisis due to an ageing population in Asia.
The research, conducted by leading international research institute Synovate in five Asian markets – Indonesia, Malaysia, Hong Kong, Singapore and Taiwan – revealed that more than one in four adults (26 per cent) aged between 29 and 64 suffered joint health problems in the last 12 months. Of these sufferers, almost one in two (47 per cent) say their condition has impacted significantly on their daily lives.
Siti Nooruhani Ibrahim, general manager for Merck CHC, Malaysia and Singapore, said a Cardiff University study showed clearly that cod liver oil, enriched with EPA, helps maintain joint suppleness.
“With the launch of FlexiCare, Malaysians are able to take care of their joint health and not have to suffer from debilitating joint diseases like arthritis,” she said.
In Malaysia, the Seven Seas Joint Health brand is known as the Seven Seas FlexiCare system.